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The
objective
Fashionable appearance of the trade fair
hostesses, perfectly tuned to the corporate image of the individual
automobile companies.
The challenge
Outfits allowing clear differentiation between the Porsche, Audi,
Skoda, Seat and VW brands however at the same time integrating them
into the overall AMAG concept. |
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The
solution
The solution is a harmonious and coordinated overall concept with
distinguishable features identifying and setting apart the individual
brands and geared towards their specific market orientation.
A purposeful application of innovation,
and ‘trendy’ materials is a core element. As is clear
and straight-forward cuts, which convey the self-confidence and
natural beauty of the brands.
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